RETAILER'S FETE STARS ORGANICS CHAINWIDE

MINNEAPOLIS -- Lunds/ Byerly's has turned new ground with a chainwide, storewide, "organic farmers' market" promotion, featuring a whole lineup of demos starring fresh produce.It was the first time the chain had orchestrated an event on such a large scale, and it revolved around organic produce. Using leeks, garlic, tomatoes and the like as ingredients in specially developed recipes, the company gave

MINNEAPOLIS -- Lunds/ Byerly's has turned new ground with a chainwide, storewide, "organic farmers' market" promotion, featuring a whole lineup of demos starring fresh produce.

It was the first time the chain had orchestrated an event on such a large scale, and it revolved around organic produce. Using leeks, garlic, tomatoes and the like as ingredients in specially developed recipes, the company gave many conventional shoppers their first taste of fresh, organic items, officials told

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