RETAILERS FINDING FROZEN, ORGANIC FOODS HOT

In response to the growing demand for frozen and organic natural foods, savvy retailers are devoting more space to these products and carrying a greater variety of stock-keeping units.As reported in SN last month, Wild Oats Community Markets, Boulder, Colo., rolled out a 23-item private-label organics line that includes vegetables, french fries, juice concentrates and waffles. The company is also

In response to the growing demand for frozen and organic natural foods, savvy retailers are devoting more space to these products and carrying a greater variety of stock-keeping units.

As reported in SN last month, Wild Oats Community Markets, Boulder, Colo., rolled out a 23-item private-label organics line that includes vegetables, french fries, juice concentrates and waffles. The company is also looking into creating a private-label line of frozen entrees.

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