RETAILERS FINDING PRIVATE LABEL A GAME OF CALCULATIONS

There's something about private label that needs to be made public: It's not a zero-risk path to profits. tential without ample focus on the risk-reward balance or the need for a robust marketing strategy. It's a good time to adjust thinking as the industry converges on Chicago for the Private Label Trade Show sponsored by the Private Label Manufacturers Association Nov. 13 to 15.With all the successful

There's something about private label that needs to be made public: It's not a zero-risk path to profits.

tential without ample focus on the risk-reward balance or the need for a robust marketing strategy. It's a good time to adjust thinking as the industry converges on Chicago for the Private Label Trade Show sponsored by the Private Label Manufacturers Association Nov. 13 to 15.

With all the successful expansion of store labels by retailers, it's easy to forget there are hur

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