RETAILERS FINE-TUNE LOYALTY

Industry statistics show that 75% of U.S households have already signed up for a supermarket loyalty shopping program.With that many programs, it just isn't enough anymore for supermarket retailers to simply have a loyalty program.Retailers and consultants told SN that now the trick is to refine these programs in an effort to make them different and, ultimately, more effective.Beyond that, industry

Industry statistics show that 75% of U.S households have already signed up for a supermarket loyalty shopping program.

With that many programs, it just isn't enough anymore for supermarket retailers to simply have a loyalty program.

Retailers and consultants told SN that now the trick is to refine these programs in an effort to make them different and, ultimately, more effective.

Beyond that, industry observers say, retailers are keeping a keen eye on future technology

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