RETAILERS GIRD FOR KELLOGG'S PROMOTIONAL SNAP

NEW YORK -- Though Kellogg's announcement last week that it would slash cereal prices pleased many consumers, supermarkets may feel a crunch when it comes to promoting the category.Retailers and wholesalers told SN they are concerned about the effects of fewer coupons -- Kellogg said it plans to trim its coupon program -- plus the possibility of less frequent advertising at the store level and decreased

NEW YORK -- Though Kellogg's announcement last week that it would slash cereal prices pleased many consumers, supermarkets may feel a crunch when it comes to promoting the category.

Retailers and wholesalers told SN they are concerned about the effects of fewer coupons -- Kellogg said it plans to trim its coupon program -- plus the possibility of less frequent advertising at the store level and decreased promotional rates.

The price cuts, which went into effect last week, aver

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