RETAILERS GIVE HELPING HAND TO HOMELESS PET PROGRAM

NEW YORK -- Heinz Pet Products has expanded its Homeless Pets Program to include cat foods, and is developing an extensive store level merchandising program at retailers including H.E. Butt Grocery Co., Wegmans and Kroger.The Homeless Pets program centers around Homeless Homer, a cartoon mascot featured on all Heinz dog food brands, including Cycle, Gravy Train, Kibbles 'N Bits, Special Cuts, Gaines

NEW YORK -- Heinz Pet Products has expanded its Homeless Pets Program to include cat foods, and is developing an extensive store level merchandising program at retailers including H.E. Butt Grocery Co., Wegmans and Kroger.

The Homeless Pets program centers around Homeless Homer, a cartoon mascot featured on all Heinz dog food brands, including Cycle, Gravy Train, Kibbles 'N Bits, Special Cuts, Gaines Burgers and Meaty Bones. Consumers buying the products save the Homeless Homer symbol

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