RETAILERS GIVE MORE SCHOOL REWARDS

NEW YORK -- Shoppers doing the math are finding that groceries targeting the back-to-school crowd this year are not only highly convenient, they also offer financial rewards with every purchase.The trend toward convenience can be seen in back-to-school Center Store promotions, with retailers such as Schenectady, N.Y.-based Price Chopper promoting multi-packs of individual servings in its store circular

NEW YORK -- Shoppers doing the math are finding that groceries targeting the back-to-school crowd this year are not only highly convenient, they also offer financial rewards with every purchase.

The trend toward convenience can be seen in back-to-school Center Store promotions, with retailers such as Schenectady, N.Y.-based Price Chopper promoting multi-packs of individual servings in its store circular and on its Web site.

One circular included a four-page insert featuring th

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