RETAILERS GO TO SCHOOL WITH CHILDREN'S VIDEO

The increasingly segmented children's video category is seeing a swelling torrent of educational videos hitting store shelves.Many grocers have yet to get behind this subcategory of videos in a meaningful way. To reach that point, video companies need to provide high-quality product and marketing support, and parents need to make their desires known to store managers, observers told SN.As for retailers

The increasingly segmented children's video category is seeing a swelling torrent of educational videos hitting store shelves.

Many grocers have yet to get behind this subcategory of videos in a meaningful way. To reach that point, video companies need to provide high-quality product and marketing support, and parents need to make their desires known to store managers, observers told SN.

As for retailers themselves, they need to realize that a product with strong perceived val

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