RETAILERS HIT A HISPANIC BEAT TO RING UP VOLUME

HOUSTON -- Hispanic Heritage Month -- Sept. 15 to Oct. 15 -- provided retailers with an opportunity to move Hispanic goods.Fiesta Mart stores here held special demos and provided entertainment to tie in with a downtown festival held Sept. 11, said Julio Lara, buyer of Hispanic products for the chain. Four Mexico-based manufacturers, including Topo Chico mineral water, La Moderna pastas and cookies,

HOUSTON -- Hispanic Heritage Month -- Sept. 15 to Oct. 15 -- provided retailers with an opportunity to move Hispanic goods.

Fiesta Mart stores here held special demos and provided entertainment to tie in with a downtown festival held Sept. 11, said Julio Lara, buyer of Hispanic products for the chain. Four Mexico-based manufacturers, including Topo Chico mineral water, La Moderna pastas and cookies, Jugos del Valle nectars and La Sierra refried beans, paid for mariachi bands to play i

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