RETAILERS HOPE TO SCORE HOME RUN WITH BASEBALL COLLECTIBLES

NORFOLK, Va. -- Some ballparks are using collectible sports figurines to drive fan attendance, and now some supermarket retailers are hoping the products will produce the same kind of excitement for them.Farm Fresh here is one of handful of supermarket chains around the country gearing up to offer the Major League Baseball All-Star BobbleDobble Collection when it rolls out in two weeks."It seems to

NORFOLK, Va. -- Some ballparks are using collectible sports figurines to drive fan attendance, and now some supermarket retailers are hoping the products will produce the same kind of excitement for them.

Farm Fresh here is one of handful of supermarket chains around the country gearing up to offer the Major League Baseball All-Star BobbleDobble Collection when it rolls out in two weeks.

"It seems to be a big sport with a big following, and [the continuity program] is a guaran

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