RETAILERS LOOK TO REAP WEEKEND HALLOWEEN SALES

Supermarkets are looking forward to an extra Halloween sales boost after building momentum up to this year's weekend event on Sunday, Oct. 31 by promoting autumn-related novelties and decorations, according to retailers interviewed by SN.Retailers' treat this year is that Halloween lands on the weekend."Peak selling years are directly related to the day of the week in which Halloween falls," said

Supermarkets are looking forward to an extra Halloween sales boost after building momentum up to this year's weekend event on Sunday, Oct. 31 by promoting autumn-related novelties and decorations, according to retailers interviewed by SN.

Retailers' treat this year is that Halloween lands on the weekend.

"Peak selling years are directly related to the day of the week in which Halloween falls," said Bryon Roberts, vice president, liquor and general merchandise, Bashas', Chand

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