RETAILERS, NCBA SCORE WITH SUPER BOWL BEEF PROMO

BOULDER, Colo. -- Retailers in 34 market areas participated with the National Cattlemen's Beef Association in a week-long beef promotion leading up to Super Bowl Sunday. The beef checkoff-funded radio campaign, which involves just one major station and one major supermarket chain in each of the markets, was kicked off nationwide on Monday, Jan. 26. The message, aired several times a day, includes

BOULDER, Colo. -- Retailers in 34 market areas participated with the National Cattlemen's Beef Association in a week-long beef promotion leading up to Super Bowl Sunday. The beef checkoff-funded radio campaign, which involves just one major station and one major supermarket chain in each of the markets, was kicked off nationwide on Monday, Jan. 26. The message, aired several times a day, includes the participating retailer's name in a tag line, and gives away a $50 gift certificate redeema

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