RETAILERS NEED TO PUT LOYALTY DATA TO WORK

While many supermarkets have been gathering information about their top customers for years, many are failing to use this data in their daily decision making, according to industry observers.A recent survey by ACNielsen, Schaumburg, Ill., revealed that only slightly more than half of the supermarkets collecting customer data through loyalty programs use it in their day-to-day decision making on a

While many supermarkets have been gathering information about their top customers for years, many are failing to use this data in their daily decision making, according to industry observers.

A recent survey by ACNielsen, Schaumburg, Ill., revealed that only slightly more than half of the supermarkets collecting customer data through loyalty programs use it in their day-to-day decision making on a regular basis.

Industry analyst Ted Bernstein, director at Grantchester Securiti

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