RETAILERS PITTING PREMIUM STAMP ON PRIVATE LABEL

NEW YORK -- The movement to premium private-label goods is expected to cross over and further affect the health and beauty care aisles of mass market channels, including supermarkets."Upscale private label keeps getting bigger on the health and beauty care side," Brian Sharoff, president of the Private Label Manufacturers Association, told SN in an interview at the organization's headquarters here."Two

NEW YORK -- The movement to premium private-label goods is expected to cross over and further affect the health and beauty care aisles of mass market channels, including supermarkets.

"Upscale private label keeps getting bigger on the health and beauty care side," Brian Sharoff, president of the Private Label Manufacturers Association, told SN in an interview at the organization's headquarters here.

"Two years ago you couldn't name the retailers with these premium lines. Last

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