RETAILERS PLOT STRATEGIES FOR FOURTH-QUARTER GAME LAUNCHES

In what looks to be a busy fourth quarter for supermarket video, much of the action may be in its video game segment.As usual, upcoming game platforms are fueling some excitement. But game specialists at supermarkets expect some existing systems also to perform well this holiday season.Retailers are already reporting healthy performance for the PlayStation 2 (PS2), released last October by Sony Computer

In what looks to be a busy fourth quarter for supermarket video, much of the action may be in its video game segment.

As usual, upcoming game platforms are fueling some excitement. But game specialists at supermarkets expect some existing systems also to perform well this holiday season.

Retailers are already reporting healthy performance for the PlayStation 2 (PS2), released last October by Sony Computer Entertainment America, Foster City, Calif.

"PS2 games are going

Register to view the full article