RETAILERS POINT TO DRUG MARKETING IN HYPING FLU SEASON

It's been called "one of the worst in recent memory." But could direct-to-consumer be more appropriate in describing the current flu season?Retailers polled by SN presented their views on the season. They attempted to shed some light on whether or not the "worst" perception is purely hype created by marketing and direct-to-consumer advertising, especially by the manufacturers of two new prescription

It's been called "one of the worst in recent memory." But could direct-to-consumer be more appropriate in describing the current flu season?

Retailers polled by SN presented their views on the season. They attempted to shed some light on whether or not the "worst" perception is purely hype created by marketing and direct-to-consumer advertising, especially by the manufacturers of two new prescription flu drugs -- Tamiflu, produced by Nutley, N.J.-based Hoffman-La Roche and Relenza, ma

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