RETAILERS PRAISE PBHF'S EFFORTS TO BUILD PRODUCE SALES

WILMINGTON, Del. - As the Produce for Better Health Foundation prepares to replace "5 A Day" with a new brand, retailers praised the organization's work to boost consumption of fresh produce.At its board meeting last month, officials unveiled "Fruits & Veggies - More Matters!" complete with a colorful new logo that features a stylized figure juggling pieces of fruit and vegetables.Supermarket produce

WILMINGTON, Del. - As the Produce for Better Health Foundation prepares to replace "5 A Day" with a new brand, retailers praised the organization's work to boost consumption of fresh produce.

At its board meeting last month, officials unveiled "Fruits & Veggies - More Matters!" complete with a colorful new logo that features a stylized figure juggling pieces of fruit and vegetables.

Supermarket produce managers and other industry sources told SN they liked the 15-year-old

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