RETAILERS PREPARE FOR MID-SUGAR COLA WARS

ATLANTA -- The summer of the "halfs and half-nots" is coming to the supermarket beverage aisle, as retailers prepare to integrate Coke and Pepsi's new reduced-sugar sodas.The cola makers are betting that Splenda-sweetened Pepsi Edge and Coca-Cola C2, set to appear by mid-month, will pep up flagging soda sales by appealing to people who want the same taste as regular carbonated soft drinks, but with

ATLANTA -- The summer of the "halfs and half-nots" is coming to the supermarket beverage aisle, as retailers prepare to integrate Coke and Pepsi's new reduced-sugar sodas.

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