RETAILERS PREPARE FOR MID-SUGAR COLA WARS

ATLANTA -- The summer of the "halfs and half-nots" is coming to the supermarket beverage aisle, as retailers prepare to integrate Coke and Pepsi's new reduced-sugar sodas.The cola makers are betting that Splenda-sweetened Pepsi Edge and Coca-Cola C2, set to appear by mid-month, will pep up flagging soda sales by appealing to people who want the same taste as regular carbonated soft drinks, but with

ATLANTA -- The summer of the "halfs and half-nots" is coming to the supermarket beverage aisle, as retailers prepare to integrate Coke and Pepsi's new reduced-sugar sodas.

The cola makers are betting that Splenda-sweetened Pepsi Edge and Coca-Cola C2, set to appear by mid-month, will pep up flagging soda sales by appealing to people who want the same taste as regular carbonated soft drinks, but with less sugar.

Retailers interviewed by SN are planning promotions around the lin

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