RETAILERS PREPARE FOR ORANGE JUICE PRICE HIKE

BRADENTON, Fla. (FNS) -- Tropicana announced that it intends to raise the wholesale prices of its orange juice products an average of 10% by the end of November, due to a significant reduction in Florida's orange crop.Facing an estimated crop shortfall of 22%, Tropicana said its increase in wholesale prices would have a similar impact on retail prices, which are expected to increase 30 to 40 cents

BRADENTON, Fla. (FNS) -- Tropicana announced that it intends to raise the wholesale prices of its orange juice products an average of 10% by the end of November, due to a significant reduction in Florida's orange crop.

Facing an estimated crop shortfall of 22%, Tropicana said its increase in wholesale prices would have a similar impact on retail prices, which are expected to increase 30 to 40 cents for 64-ounce cartons and 96-ounce plastic bottles of Tropicana Pure Premium.

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