RETAILERS TO PROMOTE HISPANIC FOR SUMMER

ANGIER, N.C. -- Retailers are boosting their selection of Hispanic food and beverage favorites to create displays some shopper segments might describe as "muy caliente."When the mercury rises, Fiesta IGA, based here, will stock up on cold bottles of Jarritos soft drinks from Mexico, in flavors like tamarind, mandarin orange and lime, in the two-liter size sought by the many local residents who work

ANGIER, N.C. -- Retailers are boosting their selection of Hispanic food and beverage favorites to create displays some shopper segments might describe as "muy caliente."

When the mercury rises, Fiesta IGA, based here, will stock up on cold bottles of Jarritos soft drinks from Mexico, in flavors like tamarind, mandarin orange and lime, in the two-liter size sought by the many local residents who work outdoors, said Frank Gonzales, owner of the independent chain of seven stores.

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