RETAILERS PUT 'WOW' FACTOR TO WORK

COLORADO SPRINGS, Colo. -- Customer-driven merchandising programs are quickly becoming standard for progressive retailers looking to capture and keep customers, operators said at the Multi-Channel Strategies for Merchandising, Sales and Marketing Conference, sponsored by the Grocery Manufacturers of America.At Ahold stores, Roger Davidson, senior vice president of nonperishables and corporate brands,

COLORADO SPRINGS, Colo. -- Customer-driven merchandising programs are quickly becoming standard for progressive retailers looking to capture and keep customers, operators said at the Multi-Channel Strategies for Merchandising, Sales and Marketing Conference, sponsored by the Grocery Manufacturers of America.

At Ahold stores, Roger Davidson, senior vice president of nonperishables and corporate brands, wants to see no more multi-branded promotions like bake-offs, but instead wants prog

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