RETAILERS RAISE 'TITANIC' WITH PROMOTIONS

Retailers across the country received widespread press coverage of their promotional and merchandising efforts for the "Titanic" video release.Stories highlighted the many chains that started selling product at 12:01 a.m. on the "Titanic" Sept. 1 street date and the hordes of customers who showed up. For example, it was reported that Best Buy, Minneapolis, sold 50,000 copies between 12:01 a.m. and

Retailers across the country received widespread press coverage of their promotional and merchandising efforts for the "Titanic" video release.

Stories highlighted the many chains that started selling product at 12:01 a.m. on the "Titanic" Sept. 1 street date and the hordes of customers who showed up. For example, it was reported that Best Buy, Minneapolis, sold 50,000 copies between 12:01 a.m. and 2 a.m. in 276 of its 289 stores, giving away a free calendar with the video.

"E

Register to view the full article

Already a member? .