RETAILERS READY FOR DVD GIFT PUSH

Holiday-ready retailers are expecting a big payoff from everything DVD.DVDs have become a staple item for gift giving, and supermarkets, distributors and studios are working to provide consumers with every opportunity to purchase them. "Consumers love to give boxed sets, especially special editions and TV on DVD, as gifts. They love to receive them as well," said Sean Bersell, vice president, public

Holiday-ready retailers are expecting a big payoff from everything DVD.

DVDs have become a staple item for gift giving, and supermarkets, distributors and studios are working to provide consumers with every opportunity to purchase them. "Consumers love to give boxed sets, especially special editions and TV on DVD, as gifts. They love to receive them as well," said Sean Bersell, vice president, public affairs, Video Software Dealers Association, Encino, Calif. He added that the ba

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