RETAILERS REAP LOCALLY GROWN REWARDS

NEW YORK - Locally grown produce is being touted as the new organic.But before the economic benefits of more localized distribution can be reaped, industry experts advise retailers to do some cultivating of their own."It's important for retailers to really work with the local growers to better understand when quantities of produce will be available and at their peak," explained Richard Pirog, marketing

NEW YORK - Locally grown produce is being touted as the new organic.

But before the economic benefits of more localized distribution can be reaped, industry experts advise retailers to do some cultivating of their own.

"It's important for retailers to really work with the local growers to better understand when quantities of produce will be available and at their peak," explained Richard Pirog, marketing and food systems program leader at the Leopold Center at Iowa State

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