RETAILERS: REDUCED-FAT LINES ADD GIRTH BUT AT FLATTER PACE

Reduced-fat products remain a strong category for supermarkets, despite reports that interest is dwindling, according to retailers SN polled."I haven't seen any drop-off," commented Dave Herriman, senior vice president of grocery at Giant Food, Landover, Md. "We're adding new items." Herriman said that Giant is also adding private-label low-fat snacks.Herriman told SN that there's been a decline in

Reduced-fat products remain a strong category for supermarkets, despite reports that interest is dwindling, according to retailers SN polled.

"I haven't seen any drop-off," commented Dave Herriman, senior vice president of grocery at Giant Food, Landover, Md. "We're adding new items." Herriman said that Giant is also adding private-label low-fat snacks.

Herriman told SN that there's been a decline in Nabisco SnackWell's sales, although he attributed that to greater competition

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