Reduced-fat products remain a strong category for supermarkets, despite reports that interest is dwindling, according to retailers SN polled.
"I haven't seen any drop-off," commented Dave Herriman, senior vice president of grocery at Giant Food, Landover, Md. "We're adding new items." Herriman said that Giant is also adding private-label low-fat snacks.
Herriman told SN that there's been a decline in Nabisco SnackWell's sales, although he attributed that to greater competition