RETAILERS RESET MEAT CASES TO KEEP SALES HOT IN WINTER

With the onset of cold weather and the holiday season under way, meat department executives are counting on their winter case resets to meet the change in consumer demands and boost fourth-quarter sales.While some retail meat executives accomplish this switch through a combination of promotions and cross-merchandising tactics, others say they need to look for ways to make what is traditionally a subtle

With the onset of cold weather and the holiday season under way, meat department executives are counting on their winter case resets to meet the change in consumer demands and boost fourth-quarter sales.

While some retail meat executives accomplish this switch through a combination of promotions and cross-merchandising tactics, others say they need to look for ways to make what is traditionally a subtle change more visible to customers.

The shift in a consumer's meal preferenc

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