RETAILERS RISE TO THE OCCASION WITH MATZO

NEW YORK - Passover begins at sundown on Wednesday, and with it come annual retail promotions for free and discounted matzo, the official food of the holiday.Discounts were better just a few years ago, when some chains offered free matzo with a smaller purchase and sometimes no purchase requirement at all."They used to treat it like a turkey [Thanksgiving promotion]," said Howard Breitowich, senior

NEW YORK - Passover begins at sundown on Wednesday, and with it come annual retail promotions for free and discounted matzo, the official food of the holiday.

Discounts were better just a few years ago, when some chains offered free matzo with a smaller purchase and sometimes no purchase requirement at all.

"They used to treat it like a turkey [Thanksgiving promotion]," said Howard Breitowich, senior category manager for kosher at Tree of Life, a specialty food distributor bas

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