RETAILERS SAY QUALITY'S DRIVING GROWTH

Ask retailers why private label made gains in top grocery categories such as cereal, soda and diapers last year, and they'll probably offer a simple answer, like this one:"It all boils down to price and quality . . . that's it in a nutshell," said Ned Meara, corporate grocery merchandising manager at Grand Union Co., Wayne, N.J.Meara's explanation of private label's successes in 1993, at his company

Ask retailers why private label made gains in top grocery categories such as cereal, soda and diapers last year, and they'll probably offer a simple answer, like this one:

"It all boils down to price and quality . . . that's it in a nutshell," said Ned Meara, corporate grocery merchandising manager at Grand Union Co., Wayne, N.J.

Meara's explanation of private label's successes in 1993, at his company and others, reflected a more general recognition among supermarket operators

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