RETAILERS SCORE WITH SPORTS COINS

SHEBOYGAN, Wis. -- Sports-themed quarters at Piggly Wiggly here and at other major retailers across the country are inciting consumer excitement and spending. The promotion, which is also being held at Kroger, Stop & Shop and others, kicked off near the start of this year's football season.Piggly Wiggly, one of the banners of Fresh Brands here, has seen considerable success since the promotion's late-August

SHEBOYGAN, Wis. -- Sports-themed quarters at Piggly Wiggly here and at other major retailers across the country are inciting consumer excitement and spending. The promotion, which is also being held at Kroger, Stop & Shop and others, kicked off near the start of this year's football season.

Piggly Wiggly, one of the banners of Fresh Brands here, has seen considerable success since the promotion's late-August launch. The quarters, which depict each member of the Green Bay Packers,

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