RETAILERS SEEK EDGE OVER RIVALS

WILTON, Conn. -- Retailers and manufacturers are increasingly using "aisle reinvention" to drive store traffic and influence buying behavior, according to Cannondale Associates' 2005 PoweRanking report.Aisle reinvention means creating new experiences for shoppers. Examples are Wal-Mart merchandising the Swiffer sweeper and other floor-cleaning products together on header boards, creating a presentation

WILTON, Conn. -- Retailers and manufacturers are increasingly using "aisle reinvention" to drive store traffic and influence buying behavior, according to Cannondale Associates' 2005 PoweRanking report.

Aisle reinvention means creating new experiences for shoppers. Examples are Wal-Mart merchandising the Swiffer sweeper and other floor-cleaning products together on header boards, creating a presentation similar to that of traditional vacuums; and Campbell Soup's IQ Shelf Maximizer, a

Register to view the full article

TAGS: Walmart