RETAILERS SHARE TIPS TO BOOST SALES

ATLANTA -- Small changes can pay big dividends for retailers, judging from the strategies shared by department managers here at the Produce Marketing Association's Fresh Summit.A simple alteration in the shopper traffic pattern boosted one produce department manager's sales by 10%. Straw hats and Hawaiian music were all it took to sell $2,000 worth of pineapples in one afternoon at another supermarket."We

ATLANTA -- Small changes can pay big dividends for retailers, judging from the strategies shared by department managers here at the Produce Marketing Association's Fresh Summit.

A simple alteration in the shopper traffic pattern boosted one produce department manager's sales by 10%. Straw hats and Hawaiian music were all it took to sell $2,000 worth of pineapples in one afternoon at another supermarket.

"We increased traffic coming through our department by 19% as well as incr

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