RETAILERS SMILING: TOTAL TOOTHPASTE DUE

NEW YORK -- Retailers have yet to see samples, and many health and beauty care directors are still in the dark about ship dates, but the impending launch of Colgate Total toothpaste by Colgate-Palmolive Co. here has supermarket executives expecting big things.Marketed overseas since 1992, Colgate Total received Food and Drug Administration approval this summer for sale in the United States. It is

NEW YORK -- Retailers have yet to see samples, and many health and beauty care directors are still in the dark about ship dates, but the impending launch of Colgate Total toothpaste by Colgate-Palmolive Co. here has supermarket executives expecting big things.

Marketed overseas since 1992, Colgate Total received Food and Drug Administration approval this summer for sale in the United States. It is the only toothpaste sanctioned by the FDA for its ability to help prevent plaque, gum di

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