RETAILERS, START YOUR ENGINES

"We're seeing not only more requests for account-specific stuff from supermarkets, but more requests for everything we've got related to NASCAR," said Anheuser-Busch's Hoff. "Chains are just looking for ways to affiliate themselves with the sport." With Anheuser-Busch, for example, IGA is sponsoring a contest giveaway of a trip to next year's Bud Shootout race, which is run at the venerable Daytona

"We're seeing not only more requests for account-specific stuff from supermarkets, but more requests for everything we've got related to NASCAR," said Anheuser-Busch's Hoff. "Chains are just looking for ways to affiliate themselves with the sport." With Anheuser-Busch, for example, IGA is sponsoring a contest giveaway of a trip to next year's Bud Shootout race, which is run at the venerable Daytona Beach track before the official NASCAR season begins each spring.

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