RETAILERS STRENGTHEN 5 A DAY PUSH, FIND HEALTHY SALES

Along with the back-to-school promotions and post-Labor Day sales, supermarkets are a destination this week for another reason: It's National 5 a Day Week across the United States.After seven years, the event -- co-sponsored by the Produce for Better Health Foundation, Wilmington, Del., and the National Cancer Institute, Bethesda, Md. -- has secured a reputation as a worthy and profitable initiative

Along with the back-to-school promotions and post-Labor Day sales, supermarkets are a destination this week for another reason: It's National 5 a Day Week across the United States.

After seven years, the event -- co-sponsored by the Produce for Better Health Foundation, Wilmington, Del., and the National Cancer Institute, Bethesda, Md. -- has secured a reputation as a worthy and profitable initiative for retailers who participate.

"Most of our stores show double-digit increase

Register to view the full article

TAGS: Supervalu