RETAILERS: SUPPORT NATURAL CATEGORY

WASHINGTON -- Retailers are missing potential sales increases of natural and organic products by not performing consumer outreach, according to an industry consultant who profiled marketing efforts during Natural Products Expo East.Jay Jacobowitz, president of Retail Insights, Brattleboro, Vt., said mainstream supermarkets are "missing the boat" because their current merchandising strategies ignore

WASHINGTON -- Retailers are missing potential sales increases of natural and organic products by not performing consumer outreach, according to an industry consultant who profiled marketing efforts during Natural Products Expo East.

Jay Jacobowitz, president of Retail Insights, Brattleboro, Vt., said mainstream supermarkets are "missing the boat" because their current merchandising strategies ignore the educational support the emerging category requires.

"Supermarkets are fair

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