With the popularity of in-store sampling soaring among brand marketers, retailers across the country are taking more control over the practice. Sampling may never be the same.
Manufacturers wishing to do in-store sampling at H.E. Butt Grocery Co., San Antonio, are directed to an exclusive provider, Quality Demos, a Sonora, Calif.-based firm the retailer granted exclusive access to about a year ago. Other demo firms are not permitted in the stores.
Eagle Food Centers, Milan, Il