RETAILERS TAKING MORE CONTROL OF IN-STORE SAMPLING EVENTS

With the popularity of in-store sampling soaring among brand marketers, retailers across the country are taking more control over the practice. Sampling may never be the same.Manufacturers wishing to do in-store sampling at H.E. Butt Grocery Co., San Antonio, are directed to an exclusive provider, Quality Demos, a Sonora, Calif.-based firm the retailer granted exclusive access to about a year ago.

With the popularity of in-store sampling soaring among brand marketers, retailers across the country are taking more control over the practice. Sampling may never be the same.

Manufacturers wishing to do in-store sampling at H.E. Butt Grocery Co., San Antonio, are directed to an exclusive provider, Quality Demos, a Sonora, Calif.-based firm the retailer granted exclusive access to about a year ago. Other demo firms are not permitted in the stores.

Eagle Food Centers, Milan, Il

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