RETAILERS TEST SELLING MAGAZINE SUBSCRIPTIONS

CINCINNATI -- Retailers like Kroger Co. here have begun testing new ways to profit from magazine sales after watching newsstand sales units slip. The company began testing Instant Start, a program that allows customers to purchase a full year's monthly magazine subscription at the checkout.Two Delhaize America subsidiaries, including all Kash n' Karry Stores, Tampa, Fla., and 531 Food Lion stores,

CINCINNATI -- Retailers like Kroger Co. here have begun testing new ways to profit from magazine sales after watching newsstand sales units slip. The company began testing Instant Start, a program that allows customers to purchase a full year's monthly magazine subscription at the checkout.

Two Delhaize America subsidiaries, including all Kash n' Karry Stores, Tampa, Fla., and 531 Food Lion stores, Salisbury, N.C., will roll out the program starting next month, said Food Lion's spokes

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