RETAILERS TEST SELLING MAGAZINE SUBSCRIPTIONS

CINCINNATI -- Retailers like Kroger Co. here have begun testing new ways to profit from magazine sales after watching newsstand sales units slip. The company began testing Instant Start, a program that allows customers to purchase a full year's monthly magazine subscription at the checkout.Two Delhaize America subsidiaries, including all Kash n' Karry Stores, Tampa, Fla., and 531 Food Lion stores,

CINCINNATI -- Retailers like Kroger Co. here have begun testing new ways to profit from magazine sales after watching newsstand sales units slip. The company began testing Instant Start, a program that allows customers to purchase a full year's monthly magazine subscription at the checkout.

Register to view the full article