RETAILERS TIE MEAT, WINE EVENTS TO GET HEADY SALES

WEST SACRAMENTO, Calif. -- The Raley's Supermarkets and Bel Air Markets chain here and the Modesto-based Richland and O'Brien's Markets have increased sales in their meat and wine departments through new cross-merchandising campaigns.A variety of promotions, matching Mallard's Cooking Made Easy pastas with Gallo's Turning Leaf wines and Superior Farms lamb with Domaine St. George wines, held throughout

WEST SACRAMENTO, Calif. -- The Raley's Supermarkets and Bel Air Markets chain here and the Modesto-based Richland and O'Brien's Markets have increased sales in their meat and wine departments through new cross-merchandising campaigns.

A variety of promotions, matching Mallard's Cooking Made Easy pastas with Gallo's Turning Leaf wines and Superior Farms lamb with Domaine St. George wines, held throughout the fall and winter of 1996-1997 brought retailers positive results.

Durin

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