RETAILERS TOLD TO MAP WHOLE HEALTH COURSE IN CENTER STORE

DENVER -- Retailers must develop a comprehensive whole health strategy to maximize sales in the Center Store, according to Jim Wisner, president of Wisner Retail Marketing/MarketHealth, Libertyville, Ill.At the recent Whole Health Marketing and Retail Strategies Conference here, Wisner led a session outlining a methodical approach toward whole health programs, and advised retailers to concentrate

DENVER -- Retailers must develop a comprehensive whole health strategy to maximize sales in the Center Store, according to Jim Wisner, president of Wisner Retail Marketing/MarketHealth, Libertyville, Ill.

At the recent Whole Health Marketing and Retail Strategies Conference here, Wisner led a session outlining a methodical approach toward whole health programs, and advised retailers to concentrate on a point of difference.

"Information and services is how we see many companies

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