Retailers Told to Take Control of Private-Label Lines

ORLANDO, Fla. Retailers that own their private-label brands and offer different classes of store brands for different types of consumers have the greatest chance for success, a former Tesco executive said at the Private Label Manufacturers Association Leadership Conference here last month. The top private-label retailers do it themselves. It is not necessarily working through agents who supply like

ORLANDO, Fla. — Retailers that own their private-label brands and offer different classes of store brands for different types of consumers have the greatest chance for success, a former Tesco executive said at the Private Label Manufacturers Association Leadership Conference here last month.

“The top private-label retailers do it themselves. It is not necessarily working through agents who supply like product to your competitors,” said Christine Cross, former group business dev

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