RETAILERS TRY TO UNDO TRANS FATS CONFUSION

WASHINGTON - Store nutritionists are ramping up efforts to educate shoppers about trans fatty acids in the wake of newly implemented 2006 federal food labeling requirements that appear to have generated confusion.Retailers said consumers are unable to understand why the new rules permit packages to claim no trans fat but still include partially hydrogenated oil as an ingredient.Nutritionists said

WASHINGTON - Store nutritionists are ramping up efforts to educate shoppers about trans fatty acids in the wake of newly implemented 2006 federal food labeling requirements that appear to have generated confusion.

Retailers said consumers are unable to understand why the new rules permit packages to claim no trans fat but still include partially hydrogenated oil as an ingredient.

Nutritionists said that in phone calls, e-mails, store tours and one-on-one conversations, they're

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