RETAILERS TUNE IN TO TV PROGRAMS ON DVD

Television programming has arrived as a staple of many retailers' video offerings.While it takes a commitment to DVD sell-through to take full advantage of this trend, those that do can tap growing consumer demand with an increasing supply put out by the studios."Television-themed DVDs are doing extremely well in those locations where we merchandise them prominently," said Chuck Porter, director,

Television programming has arrived as a staple of many retailers' video offerings.

While it takes a commitment to DVD sell-through to take full advantage of this trend, those that do can tap growing consumer demand with an increasing supply put out by the studios.

"Television-themed DVDs are doing extremely well in those locations where we merchandise them prominently," said Chuck Porter, director, video and entertainment, Giant Eagle, Pittsburgh.

While the overal

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