NEW YORK -- To generate in-store excitement and additional sales for TV Guide's three fall preview issues, the publisher will kick off its retail display-building contest under the "Triple Crown '98" theme.
e's "NFL Preview" issue. It sold 3.5 million copies last year. Retailers also can build displays for "Returning Favorites," on sale Aug. 31, and the "Fall Preview," on sale Sept. 8.
To enter the promotion, retailers must create an original store display for any of the previ