RETAILERS URGED TO EMBRACE RELATIONSHIP MARKETING

SAN FRANCISCO -- Retailers need to think about new ways to establish stronger personal relationships with consumers, according to several speakers at the Food Marketing Institute Advertising and Marketing Executives Conference here this month.Given the fragmentation of television viewing and the clutter of commercial messages, it's a necessity for retailers as well as manufacturers to find new ways

SAN FRANCISCO -- Retailers need to think about new ways to establish stronger personal relationships with consumers, according to several speakers at the Food Marketing Institute Advertising and Marketing Executives Conference here this month.

Given the fragmentation of television viewing and the clutter of commercial messages, it's a necessity for retailers as well as manufacturers to find new ways of communicating, said J.P. Beauchamp, vice president, testing and analytic media serv

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