RETAILERS URGED TO LAYER ON THE THEMES FOR CAKES

ROCHESTER, Mich. -- Theme merchandising can boost bakery sales significantly, increase profits and generally perk things up in the in-store bakery.That's why Carl Richardson, an industry consultant based here, has been a long-time proponent of aggressive theme merchandising.Richardson was director of bakery operations for Farmer Jack Supermarkets, a Detroit-based division of A&P, Montvale, N.J. He

ROCHESTER, Mich. -- Theme merchandising can boost bakery sales significantly, increase profits and generally perk things up in the in-store bakery.

That's why Carl Richardson, an industry consultant based here, has been a long-time proponent of aggressive theme merchandising.

Richardson was director of bakery operations for Farmer Jack Supermarkets, a Detroit-based division of A&P, Montvale, N.J. He now serves on the board of the Retailer's Bakery Association, Laurel, Md.,

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