RETAILERS URGED TO PLAY UP GAMES

CHICAGO -- Retailers are shortchanging themselves and their customers by not carrying a larger selection of video games to rent, said a speaker at the first Videogame and New Technology Conference put on by the Video Software Dealers Association here April 10 and 11."By not making the video game area as important or enticing as the video movie areas, it sends a signal to your customer," said Bud Werner,

CHICAGO -- Retailers are shortchanging themselves and their customers by not carrying a larger selection of video games to rent, said a speaker at the first Videogame and New Technology Conference put on by the Video Software Dealers Association here April 10 and 11.

"By not making the video game area as important or enticing as the video movie areas, it sends a signal to your customer," said Bud Werner, vice president of merchandising at Sega of America, Redwood City, Calif. "That si

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