RETAILERS URGED TO REVIEW CUSTOMER SERVICE GOALS

NEW YORK -- Supermarket operators need to delight -- not just satisfy -- their customers if they have any hope of succeeding with customer service, two marketing experts told attendees at the Fancy Food Show last week.In such a competitive world, they should keep looking for new ways to please their customers, but most are barely taking note of their customers at all, said Richard George and John

NEW YORK -- Supermarket operators need to delight -- not just satisfy -- their customers if they have any hope of succeeding with customer service, two marketing experts told attendees at the Fancy Food Show last week.

In such a competitive world, they should keep looking for new ways to please their customers, but most are barely taking note of their customers at all, said Richard George and John Stanton, professors at the Academy of Food Marketing, St. Joseph's University, Philadelp

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