RETAILERS URGED: STACK CARDS TO PAY OFF BEST CUSTOMERS

PARIS (FNS) -- Retailers must stop enticing the least desirable shoppers to their stores with endless price promotions and instead concentrate on rewarding their most loyal, and profitable, customers.In addition, retailers who already offer customer loyalty programs must differentiate them more effectively to be successful against their competitors.That was the message delivered by Brian Woolf, president

PARIS (FNS) -- Retailers must stop enticing the least desirable shoppers to their stores with endless price promotions and instead concentrate on rewarding their most loyal, and profitable, customers.

In addition, retailers who already offer customer loyalty programs must differentiate them more effectively to be successful against their competitors.

That was the message delivered by Brian Woolf, president of Retail Strategy Center, Greenville, S.C., at a conference here title

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