RETAILERS URGED TO TAKE ADVANTAGE OF U.S. BEEF SURPLUS

CHICAGO -- Hit with a one-two punch of drought conditions in the nation's cattle belt and economic troubles overseas, beef producers are fighting back by appealing directly to consumers to boost domestic beef sales.To help move tonnage through retail channels, the National Cattlemen's Beef Association based here has launched an unprecedented series of weekly print advertisements. The full-page ads,

CHICAGO -- Hit with a one-two punch of drought conditions in the nation's cattle belt and economic troubles overseas, beef producers are fighting back by appealing directly to consumers to boost domestic beef sales.

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