RETAILERS URGED TO TAKE RISKS TO MEET DEMAND

PORTLAND, Ore. -- Retailers must be willing to take calculated risks to deal with changes in consumer demand, Nancy Moon-Eilers, vice president of the nutrition center division of Fred Meyer Stores here, said."Dealing with changes in the marketplace means being able to look ahead and be a visionary. It's not about what customers are buying today, but what they will want tomorrow and then finding ways

PORTLAND, Ore. -- Retailers must be willing to take calculated risks to deal with changes in consumer demand, Nancy Moon-Eilers, vice president of the nutrition center division of Fred Meyer Stores here, said.

"Dealing with changes in the marketplace means being able to look ahead and be a visionary. It's not about what customers are buying today, but what they will want tomorrow and then finding ways to meet those future needs in terms of product selection and in-store atmosphere.

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